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Advertising Age, an authoritative marketing magazine in the United States, published Positioning Era in 1972 composed by Al Ries and Jack Trout, which declared the birth of positioning”. In these four steps, the main job of brand placement” is to have the brand recognition content and brand value orientation communications convey with the target consumers. The consumers form a subjective perception of its picture or the brand and interpret all advice that is got.


In these four steps, the chief task of brand placing” is to have the brand recognition content and brand value orientation communications convey with the goal consumers. The consumers form a subjective perception of the brand or its impression and interpret all advice that is got.


The image essentially expresses a means a consumer thinks Position your brand when the consumer thinks about it the brand arouses. On the basis of these characteristics, which the consumer associates with the brand, the firm can assemble a competitive advantage for the brand.