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Companies have to implement brand assessment from time to time to get an accurate notion about the perception of people towards their brand. The image basically expresses a method a consumer thinks Positioning of brand when the consumer thinks about it the brand arouses. On the basis of these features, which the consumer associates with the brand, the company can assemble a competitive advantage for the brand.

In these four measures, the main job of brand placing” is to have brand value and the brand recognition content orientation communications initiatively convey with the target consumers. Perspectives of Brand recognition is a man sees himself, brand placement is this person describes himself and brand knowledge is how others look only at that person.

Many people are confused about the relationship between branding ” and placement ” as well, it is because they confuse branding” itself with brand development and management measures. Its brand image is built by a business through commerce communicating with its consumers.